Woman with caregiver

How concerns arise and the role of communication in mitigating crises

A recent World Health Organization report, Vaccinations and Trust: How concerns arise and the role of communication in mitigating crises, addresses situations in which unwanted events are linked with vaccinations. Often times these situations impact the confidence with vaccines and those delivering them.

The document presents the scientific evidence behind the World Health Organization’s recommendations on building and restoring confidence in vaccines and vaccinations. How people make decisions about vaccinations and the reasons for vaccine hesitancy are also addressed. This report is a helpful resource for those responsible for developing communications strategies and trust-building activities in relation to vaccination and immunization.

Great Plains Quality Innovation Network offers a wealth of free evidence-based resources to promote best practices, guidelines and tools on vaccinations. We have also convened a Learning and Action Network (LAN) to give providers, community organizations and patients the opportunity to share and learn. Together, we play an important role in helping to educate the healthcare community and patients about immunization recommendations. Join our Learning and Action Network today.