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Guidance for addressing a global infodemic and fostering demand for immunization

The Vaccine Misinformation Management Guide was developed to facilitate the development of strategic and well-coordinated national action plans to rapidly counter vaccine misinformation and build demand for vaccination that are informed by social listening. This guide should help practitioners to:

  • Develop an evidence grounded understanding of misinformation in the context of vaccination, how it spreads and gets traction and what can be done to mitigate its impact
  • Implement evidence-based approaches to address misinformation
  • Develop a comprehensive and tailored national strategy for misinformation management

The guide should support practitioners working in immunization programs, including immunization managers, C4D communication for development specialists, behavior and social change specialists, external and digital communications and health teams.

This resource was created by the UNICEF Programme Division, Health Section, Immunization Unit C4D team, in collaboration with The Public Good Projects, First Draft and Yale Institute of Global Health.

Learn. Understand. Decide. CampaignLearn. Understand. Decide.

The National Rural Health Resource Center has developed a creative campaign. Learn. Understand. Decide. This campaign increases the feeling of confidence in COVID-19 vaccination and acknowledges the need for people to understand the facts before making a decision. This is an easy access, easy to use campaign with many tools and resources to help you increase vaccine uptake in your organization. Access the toolkit.

Learn that prevention is protection and that is why vaccination is important
Understand about the COVID-19 Vaccine
Decide to protect yourself, your family and your community with the COVID-19 Vaccine

This toolkit includes print ads, posters, brochures, social media posts and an online resource guide.