The Centers for Disease Control and Prevention has launched a national campaign, Still Going Strong, to encourage older adults to “age without injury.” The campaign speaks directly to older adults, age 65 and older, and their caregivers. This campaign has two goals:
- Educate about common risk factors for falls and motor vehicle crashes, as well as traumatic brain injuries that happen from falls and motor vehicle crashes.
- Empower older adults and their caregivers to take simple steps that will help them maintain their independence and age without injury.
For example, caregivers can ask their patients whether they have concerns about falling or driving safely. According to Campaign resources, they can also review medications to identify whether any cause drowsiness or dizziness. Important injury-reduction steps include exercises to improve strength and mobility, regular eye exam and a reduction in medications linked to risk for injury.
Campaign resources include print ads, videos, radio spots and social media messages and images. Getting older doesn’t have to mean giving up the activities you enjoy! Learn more by visiting the CDC Still Going Strong Web site.
