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University of North Carolina (UNC) Eshelman School of Pharmacy’s Center for Medication Optimization is creating a care coordination hub to help community pharmacists proactively manage medications for chronically ill patients. Linked below are podcasts, developed by Jon Easter, leader of the Center.

Medication optimization is a patient-centered, collaborative approach to managing medication therapy that is applied consistently and holistically across care settings to improve patient care and reduce overall healthcare costs

Noting that more than $520 billion a year is wasted on medications that are not optimized for the patient, Easter says it’s important for community pharmacists to come out from behind the pharmacy counter and engage in medication management. “What we’re doing is providing research and evidence as to what enhanced services that pharmacists can and should be providing.”

Access the UNC Chapel Hill Focus Carolina: Jon Easter podcast