Earlier this year, the U.S. Food and Drug Administration (FDA) launched “Next Legends ” – a youth e-cigarette prevention campaign that aims to educate American Indian and Alaska Native (AI/AN) youth, ages 12-17, about the harms of vaping.
Native youth are more susceptible to tobacco than their non-Native peers and they demonstrate disproportionately high experimentation and current use of e-cigarettes. The “Next Legends” campaign uses unique branding and tailored messaging that is specifically designed to educate AI/AN youth on the harmful effects of vaping.
Access the Campaign videos:
FDA partners with the National Cancer Institute’s (NCI) Smokefree.gov initiative to provide youth with resources for quitting e-cigarettes. Resources and information are tailored specifically for AI/AN youth audiences by cessation experts. “Next Legends” connects youth to these resources on social media and various digital platforms.
Quit tools and resources include:
- Online chat with counselors trained to help youth quit
- SmokefreeTXT for Teens and quitSTART App to help quit smoking
- Quit Builder tool to help teens make a personalized quit plan
- Quizzes and Surveys to help teens understand vaping addiction
- Information about nicotine withdrawal and addiction