November 10, 2016 @ 12:00 pm – 1:00 pm America/Chicago Timezone


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Presentation Handout

One in three adults in the United States has hypertension. With such a high prevalence, it is likely that most primary care practices treat many patients with this condition. Most people with hypertension are aware of their condition, but only about half have their blood pressure under control. Inaccurate blood pressure monitoring can make it difficult for the clinician to trust the blood pressure reading as the “true” blood pressure.  This may lead to clinical inertia delaying treatment and potentially causing harm to the patient.  Clinicians need simple and effective ways to improve hypertension control in their patient populations.1

Target Audience:
We invite physicians, providers, nurses, medical assistants, as well as any personnel who measure blood pressure to attend this WebEx.

Upon completion of the WebEx, participants will be able to:
1.    Explain why measuring blood pressure (BP) accurately is critical
2.    Identify common factors contributing to errors in office BP measurement and how to avoid them
3.    Determine which method of measuring BP yields the most accurate and representative blood pressures
4.    Name three methods used to measure BP in the office setting

Michael Rakotz, MD, FAHA, FAAFP
Vice President, Chronic Disease Prevention & Management Improving Health Outcomes
American Medical Association

Dr. Rakotz has been a practicing family physician since 1997.  He was formerly a vice chair for quality at NorthShore University HealthSystem, where his efforts to use health information technology to identify patients at risk for undiagnosed hypertension led to NorthShore receiving the 2013 Healthcare Informatics IT Innovator Award. He more recently served as director of population health and virtual medicine at Northwestern Memorial Physicians Group. In 2014 his medical practice was one of 30 recognized in the US to be designated as a Million Hearts® Hypertension Control Champion.  In 2016, Dr. Rakotz was elected as a Fellow of the American Heart Association (FAHA) by the AHA’s Council On Hypertension.  At the American Medical Association, Dr. Rakotz serves as the Vice President for Chronic Disease Prevention and Management for improving health outcomes, focusing his efforts on preventing cardiovascular disease and type 2 diabetes nationally.

1.    American Medical Association STEPSforward campaign

Continuing Education
The North Dakota Board of Nursing, an approved provider, has approved this WebEx for 1.0 peer-reviewed continuing nursing education credit hour.