Social media is everywhere and it is constantly evolving.
So how does healthcare fit into all of this?
Social media has found its place in healthcare thanks to the important role it plays in patient engagement. Through actions such as tweeting and posting to Facebook, healthcare providers have an easier and more immediate way to connect with their patients and the public. They can offer valuable insight to patients who are awaiting surgery by live tweeting during a similar procedure, or they can remind the public to stop in for their flu shots. The connections made on social media are doing everything from increasing the awareness of health issues and treatments to empowering patients through online support groups.
While there are many positive sides to social media, we must also be aware of its risks. For example, social media can blur the lines between professional and personal relationships. A doctor, healthcare practice or even hospital using social media is not the same as a traditional user. When an employee, particularly a nurse or physician, post personal views regarding hot topics, such as immunizations, it can impact the way that clients perceive the position of the clinic or organization they work for. There are several risk and compliance issues that healthcare professionals must address and understand before posting information online. A lack of awareness, guidelines and training will leave healthcare organizations exposed to significant risk for their patients and their reputation.
Healthcare providers, nurses, HR directors, risk management staff
Upon completion of the WebEx, participants will be able to:
- Explain current state of social media
- Define social network, media and its form
- Explore social media guidelines and pitfalls
- Identify strategies to effectively manage social media to avoid Privacy/HIPAA violations
Heather Annolino, RN, MBA, CPHRM
Director, Risk-Quality-Safety Consulting Services
Heather Annolino, RN, MBA, CPHRM, provides healthcare consulting and project management services for critical access hospitals, physicians, nurses, medical group practices, hospitals, long term care facilities and other health care providers. Heather has over 20 years of experience in the healthcare industry and 15 years in risk management. Her clinical experience was primarily focused on pediatrics and emergency nursing and she has many years of management experience in both the emergency department and risk management. Heather received a Bachelor of Science in Nursing from the University of Wisconsin-Madison and a Master of Business Administration from DePaul University in Chicago. She is a Certified Professional in Healthcare Risk Management (CPHRM) and is a current member of the American Society for Healthcare Risk Management (ASHRM) and the Chicagoland Healthcare Risk Management Society (CHRMS).