January 15, 2019 @ 12:00 pm – 1:00 pm America/Chicago Timezone
Stacie Fredenburg

Elderly woman on a laptop

[youtube https://www.youtube.com/watch?v=vZ53l69UrRY]

Presentation Handouts:


Overview and Purpose:

Marketing in the healthcare industry must reach beyond first impressions of logos and colors. While recognition may be a start, positive experiences build the trust required for an ongoing relationship. Each encounter with an organization creates an impression, from searching the website for provider information to navigating the billing process. Michael Winkleman, HWCP, CHSP, PPEC, chief executive officer of Patient X Agency will highlight key areas and tools to optimize positive experiences and improve patient engagement. In addition, a case study of the recent website update for Brookings Health System will be presented by Julia Yoder, marketing and public relations director.

Featured Presenters:

Michael Winkleman, HWCP, CHSP, PPEC – Chief Executive Officer Patient X Agency
Patient X is a fast-growing healthcare marketing and branding firm focused on strategic digital innovations and ideas to drive patients to view their providers with a different perspective and to encourage the development of their relationship. Winkleman has over 15 years in the marketing and branding field and has the backing of an exceptional team who are experienced in healthcare, public relations, marketing, design and digital development.

Julia Yoder – Marketing and Public Relations Director, Brookings Health System
Julia Yoder is the 2017 Society of Health Strategy and Market Development (SHSMD) Rising Star Award recipient and currently serves on the advisory board for the South Dakota State University School of Communications and Journalism.  She served as president for the South Dakota Association of Healthcare Marketing and Public Relations (SDAHMPR) and credits her agricultural upbringing as the roots for her work ethic and subsequent success.

Target Audience:

All healthcare professionals involved in efforts to improve patient engagement through outreach and education including billing, executive leadership, management, marketing and public relations.


Upon completion of this program, participants will be able to:

      1. Explore primary areas for patient engagement
      2. Identify reach and purpose of marketing tools
      3. Consider structure and goals for improving community outreach
      4. Evaluate impact of community outreach on patient engagement


Stacie Fredenburg
Communications Manager
(605) 444-4116 | Stacie.fredenburg@greatplainsqin.org