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The Biden Administration has announced a six-week campaign through the end of the year urging Americans to get their updated COVID-19 vaccine. This campaign will focus on reaching seniors and the communities that were hardest hit by COVID-19 by making it even more convenient to get vaccinated and increasing awareness through paid media.

The Department of Health and Human Services (HHS) has taken steps this month to expand to even more locations, including mobile settings and sites in rural and remote areas, through more flexible ordering options for providers. Access the Campaign Fact Sheet for more details; highlights of the plan are included below.

VaccineMaking it even more convenient to get vaccinated – particularly for seniors and communities most impacted

  • Additional funding for community health centers and community-based organizations to increase the pace of vaccinations
  • New enforcement guidance to ensure nursing homes are offering updated COVID-19 vaccines and timely treatment to their residents and staff
  • Hundreds of pop-up vaccination clinics to make it even easier for people to get their updated COVID-19 vaccines before the end of the year

Increasing awareness of the updated COVID-19 vaccine

  • Activating the health care workforce to highlight vaccinations and treatments for older Americans
  • Reaching people with facts and information about the updated COVID-19 vaccines through paid media
  • Launching a targeted paid media effort to urge older Americans to talk with a provider about seeking treatment if they contract COVID-19

Want more information about vaccines? Listen to Episode 3 of Q-Tips For Your Ears!

Vaccines – History, Choice and What We Should Know: Understand the history of vaccines, vaccine safety, and why vaccines are important and how vaccines improve health in the community. Take a few minutes to listen and learn more.